Ella & Fleur Hot Yoga
Ella and Fleur Hot Yoga have a central Cheltenham location, but the unit was previously lost amongst the more prominent shops either side. Their entrance was a small doorway as the studios are actually situated upstairs and so they needed a solution that helped to provide them with a more permanent presence.
We created a number of different visuals to help meet their requirements. These designs really helped to illustrate what would and wouldn't work and enabled the client to choose the best solution for their needs.
We utilised a tray sign approach with coloured vinyl graphics in order to create a 3D 'frame' around the doorway. This was enhanced with a fret cut, back-lit LED, aluminium projecting sign to give a presence from both ends of the street. The doorway was painted to excatly match the sign colour and striking vinyl graphics were applied to the glass panes to promote specific offers and enhance the visual identity.
The result is a more prominent store-front that fits in with the rest of the businesses, creating a highly professional look to help the studio stand out.